The 2004 Rum Report is the world’s best source of rum industry information at your fingertips.

Over 200 pages featuring answers, charts and analysis from 12 different monthly surveys of “Got Rum?” magazine readers from around the world. Learn what consumers want, what makes them try new rums and how they feel about current rums.  Get these answers broken down by gender, age and rum-consumption habits. And this is just the tip of the iceberg! 

You will also learn people’s perception of the rum industry, their views on rum advertising, packaging and more! Even if you had the hundreds of thousands of dollars required to conduct similar focus groups, you’d never be able to find this same level of qualified rum consumers to attend. The 2004 Rum Report’s data comes from the largest body of veritable rum aficionados and consumers from around the world: devoted readers of “Got Rum?” magazine, over 45,000 per month!

About the people who answered our surveys: 

68% have tried a new rum within the last 30 days, 31% have more than 10 different rums at home, 80% indicated they would be willing to pay more for a cocktail made with a premium rum, 40% indicated that they drink cocktails very frequently (once a week or more often), Rum & Coke and Mojitos combined account for more than half of all rum cocktails consumed by respondents, etc.

Demographics of respondents:

72% are consumers
9.5% are distillers, bottlers or blenders
7.5% are importers
5.2% are distributors or wholesalers
4.9% are retailers (including bars, clubs and restaurants)

Gender:

90.4 % are male
9.6 % are female

Age:

21-30 (21.2%)
31-40 (28.3%)
41-50 (26.1%)
51-60 (20.9%)

Location:

USA (68.4%)
Canada/Mex. (12.5%)
South America (3%)
Europe (13.5%)
Asia (1%)
Australia (1 %)

The Report  is based on 20,263 responses to 12 monthly surveys broken down as follows:

Click here to view the Table of Contents.

Ready to Order?

The 2004 Rum Report will be available on October 15th, 2004.  To order your report, please print this form (PDF) and fax it to Rum Runner Press, Inc. at (512) 671-6753 or order directly from our e-commerce store (Visa and MasterCard only)