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who we are
The Rum Shop is the main communications channel of Rum Runner Press, Inc., a rum consulting and publishing corporation based in Texas, USA. The mission of The Rum Shop is to increase global awareness about rum as a quality, premium distilled sprit and to encourage its responsible consumption.

As part of our commitment to educate consumers and members of the industry, we created The Rum University.  The University's first 12-lesson FREE course, "Rum Appreciation in the 21st Century" is made possible thanks to the generous support of all the Lesson Sponsors. 

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about us
Margaret Ayala has been an active member of the Central Texas Rum Appreciation Society for the last 7 years.  She has also been a rum tasting judge...
Luis K. Ayala is no stranger to rum. With over a decade of hands-on experience, from judging at competitions to assisting distilleries, he has witnessed -and written- about all aspects of the rum industry...
what we do?
Rum Consulting Services
Our services include: Sales Force Training, Consumer Training, Organoleptic Assessment, Recipe Formulation, Competitive Analysis, and much more.
We can even help start-up and established companies with initial Bulk Rum Inventory, Warehouse Setup, BATF Label Approval, Label Design and other aspects of the business.

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